Empire State Library Network - Discover. Connect. Engage.

How to Run Your First Fundraising Campaign

April 12, 2022; 2:00 pm – 3:30 pm

Running fundraising campaigns to raise money from individuals can be tough… but it doesn’t have to be.  In this training with Vanessa Chase Lockshin, you’ll get step-by-step guidance to run your first fundraising campaign (or ideas to improve your next one!).
Learning objectives include:
  • Identifying your organization’s story
  • Writing an appeal letter or email
  • Ways to get your appeal in front of audiences
This will be an interactive workshop with a combination of teaching, activities, and Q&A.

This training is free to ESLN Members. Registration is required.

This session will be recorded and live captioning will be provided.

About the presenter:

Vanessa Chase Lockshin is a consultant specializing in non-profit storytelling, fundraising and communications, author of The Storytelling Non-Profit: A practical guide to telling stories that raise money and awareness, and the creator of immersive online training programs for non-profit professionals. Vanessa has helped clients raise millions of dollars, increase a monthly giving program to over 5,000 donors, improved donor retention rates, create donor stewardship plans, and develop winning digital strategies.

Vanessa’s fundraising career started at The University of British Columbia, her alma mater. Her clients have included: Barnard College, Meals on Wheels Association of America, Girl Scouts of the USA, British Columbia Children’s Hospital, Senior Medicare Patrol, The Dixon Transition Society, Zanesville Museum of Art, Win Without War, and OpenMedia.

In addition to working with clients, Vanessa provides workshops, webinars, and conference keynotes. To date, she has trained over 10,000 non-profit professionals.